Fugett Labs · Meet Paul
You should be visible.
You don't have the hours.
Paul is your marketing department, run by AI agents and directed by you. He takes what you already have, a recording, a few notes, a win from this week, and turns it into posts, clips, and pages in your voice. Nothing goes out until you approve it.
One monthly engagement. A 20-minute call to see if it fits.
Proof: Our Own Daily Show
Russell hosts Russell Fugett: Judgment Call, live every weekday morning. He talks. Paul does everything after that. Here is what the first three weeks produced.
5 hrs
Of Russell talking on camera
About 45 published posts for every hour of talking, across LinkedIn, Instagram, Facebook, and YouTube. Every episode also goes out as a podcast.
September 15 to October 2, 2026. Counts include only posts that actually went live, taken from our publishing records. Clips posted to four platforms count once per platform.
Why Marketing Keeps Slipping
You know you should be posting. You have real stories, real results, and real expertise. It just never gets out the door, because the business always comes first.
Good material dies in your head.
The client win, the lesson from Tuesday, the question everybody asks. None of it turns into a post, because writing it up is one more job.
You post in bursts, then disappear.
Three posts in a good week, then nothing for a month. The people watching forget you between bursts.
Hiring an agency means managing an agency.
Briefs, revisions, and content that sounds like somebody else. You end up doing half the work anyway.
Paul doesn't ask you to become a content creator. He takes what you already say and does the rest.
Step One
A 20-minute call
We look at where your customers spend time, what you already have to work with, and what you want people to know. If Paul isn't a fit, I'll tell you.
Step Two
Paul learns your voice
Your recordings, your past posts, your website, the way you explain things. He builds a content calendar around what you actually sell.
Step Three
You approve, it goes out
Drafts land for your review. Approved work gets scheduled and published. Every month you get a report on what went out and what earned attention.
Common Questions
Will it actually sound like me?
That's the whole job. Paul starts from your own words: recordings, notes, past posts, the way you explain things on a call. You review every draft, and your edits teach him, so the voice gets closer every month.
Do I have to be on camera?
No. Video gives Paul the most to work with, which is why our own show is the example on this page. But a voice memo, a written note, or a conversation with a client gives him plenty to build from.
Does anything go out without my approval?
No. Paul drafts and stages. You approve. Only approved work gets scheduled and published.
What does it cost?
One flat monthly fee, sized to how much you want going out and which platforms you're on. I cover the exact number on our call, once we know what you need.
Which platforms do you cover?
LinkedIn, Instagram, Facebook, YouTube, and your website and blog. Podcast distribution too, if you have a show. We pick the ones where your customers actually are.
Who is Paul?
Paul is the name of our marketing system: a team of AI agents that draft, cut, format, and schedule, directed by Russell. A person is accountable for every engagement, and that person is who you talk to.
Built and run by Russell Fugett, Baltimore, MD →